本站原创本文是一篇消费者心理论文范文,消费者心理有关毕业论文开题报告范文,关于发表文要钱吗电视大学相关毕业论文模板范文。适合消费者心理及生学术及市场营销系方面的的大学硕士和本科毕业论文以及消费者心理相关开题报告范文和职称论文写作参考文献资料下载。
韦夏
2016级市场营销系博士研究生
北京大学光华管理学院,100871
电子邮件:weixia@g.pku.edu.
手机:(86)1352-152-7393教育背景2016.09至今,北京大学光华管理学院,市场营销系博士研究生.
2007.09-2016.07,北京大学光华管理学院,工商管理硕士研究生,国际班.
1998.09-2002.07,北方工业大学经济管理学院,企业管理专业本科生.所获奖励
201.08,"中国论文奖"三等奖,获奖文章《关系是"钱"吗——顾客忠诚计划的"金钱对应性"的影响研究》,
2016.03,北京大学"葛兰素史克"奖学金,
2016.10,北京大学"三菱"奖学金,
2016.08,第九届"中国市场研究'宝洁'论文奖"专业组三等奖,获奖文章《请先给钱:先收费定价策略对消费者心理影响机制的研究》,
2016.11,第八届"中国市场研究'宝洁'论文奖"学生组三等奖,获奖文章《奢侈品真实性感知机制探索》,
2016.11,第七届"中国市场研究'宝洁'论文奖"学生组第二名,获奖文章《奢侈品真实性感知机制研究》,
2016.10,北京大学"董氏东方"奖学金,
2016.10,美国马里兰大学史密斯商学院商业计划大赛"中国青年企业家奖",2016.04,"全球商业领导力竞赛"代表北京大学美国洛杉矶加利福尼亚大学(UCLA)安德森商学院.
2016.02-03,创新商业计划大赛代表北京大学泰国朱拉隆功(Chulalongkorn)大学Sasin商学院.2007.11,商业计划预选赛"男用化妆品在中国市场的推广计划"冠军光华管理学院.
2016,2016,获北京大学"北大杯"羽毛球赛冠军,光华羽毛球赛单打及团体赛冠军,曾获北京市八校羽毛球联赛女子单打季军,并曾多次获校运会女子百米短跑冠军,
1998-2002,多次获北方工业大学一等或二等奖学金,多次获"优秀学生干部","优秀团员"称号,曾获广西省级三好学生.
发表
韦夏,王光耀,涂荣庭,"分标价定价策略的负面效果研究",《营销科学学报》
韦夏,涂荣庭,江明华,李斐,"奢侈品真实性感知机制研究",《营销科学学报》,,"",《》
学术研究项目
20162016.12,国家自然科学基金面上项目,"奢侈品生态及消费者消费动机研究"(项目编号:70872006),项目组主要成员,
2007.05"Philip-光华MBA合作项目"方案设计组成员,北京大学光华管理学院,
2006.12-2007.03,"情绪与服务体验对顾客满意度的影响"项目研究助理,北京大学.会议论文
,"TheAllureofQueuing—TheBenefitsandMechaniofPositiveQueueEffects",决策科学协会年会DecisionScienceInstitutionConference,波士顿,美国,2016年11月.
涂荣庭,韦夏,周小宇,"在B2B业务中感知风险和回报类型对交易意愿和关系偏好的影响",第六届(2016)中国管理学年会,成都,中国,2016年09月.
韦夏,涂荣庭,"关系是"钱"吗——顾客忠诚计划的"金钱对应性"的影响研究中国,
韦夏,王光耀,涂荣庭,"分标价定价策略的负面效果研究",全国管理学科博士生学术论坛,北京,2016年03月.
涂荣庭,韦夏,刘民,候闯,"请先给钱:先收费定价策略对消费者心理影响机制的研究",全国管理学科博士生学术论坛,北京,2016年03月.涂荣庭,韦夏,刘民,候闯,"请先给钱:先收费定价策略对消费者心理影响机制的研究",2016年中国,北京,2016年08月.
韦夏,王光耀,涂荣庭,"分标价定价策略的负面效果研究",2016年中国,天津,2016年10月.
涂荣庭,胡友维,韦夏,"企业参与社会营销对企业形象与顾客满意度影响之研究",2016年中国,西安,2016年10月.
涂荣庭,韦夏,李斐,"奢侈品真实性感知机制研究",2016年中国,西安,2016年10月.经历
北京大学光华管理学院2016.02-05,《服务业营销》课程(MBA)
2016.09-12,《营销研究专题》课程(MBA)
2016.03-06,《服务营销》课程(MBA)
2016.09-12,《营销研究》(MBA)
2016.03-06,《营销研究》()
2016.09-12,《营销研究》()
2016.08,(纽约大学MBA交流学生)
研究助理,北京大学光华管理学院
XiaWei
CurriculumVitae
August2016
MarketingDepartment
GuanghuaSchoolofManagement
PekingUniversity,
Beijing,100871,China
Mobilephone:(86)1352-152-7393
E-mail:weixia@g.pku.edu.EDUCATION
GuanghuaSchoolofManagement,PekingUniversity,09/2016-current
Ph.D.candidateofMarketing
GuanghuaSchoolofManagement,PekingUniversity,09/2007-07/2007
MasterofBusinessAdministration
NorthChinaUniversityofTechnology,09/1998-07/2002
BachelorofEnterpriseManagement
RESEARCHINTERESTS
ConsumerBehior
CustomerLoyaltyProgram
CustomersRelationshipManagement
LuxuryConsumption
PricingStrategy
HONORSANDAWARDS(since2016)
PekingUniversityFellowship,2016-2016,2016-2016,2016-2016.
Finalist,the"BestPh.D.StudentResearchPaperAwards",theJournalofMarketingScienceAnnulConference,Guangzhou,China,Aug.2016.
GlaxoithklineScholarship,PekingUniversity,Mar.2016.
Tokyo-MitsubishiScholarship,PekingUniversity,Dec.2016.
The9th"P&,GExcellentPaperAward",thethirdplace,ChinaMarketingResearchAssociation,Nov.2016.
The8th"P&,GExcellentPaperAward",thesecondplace,ChinaMarketingResearchAssociation,Oct.2016.
Dongsi-EasternScholarship,PekingUniversity,Dec.2016.
The7th"P&,GExcellentPaperAward",thethirdplace,ChinaMarketingResearchAssociation,Nov.2016.
YoungChinaEntrepreneurAwards,businessplanpetition,RobertH.SmithSchoolofBusiness,UniversityofMaryland,Oct.2016.
Finalist,theGlobalBusinessLeadershipCompetition,AndersonSchoolofManagement,UniversityofCaliforniaatLosAngeles,USA,Apr.2016.
Finalist,theMaiBangkokBusinessChallenge@SasinBusinessPlanCompetition,SasinGraduateInstituteofBusinessAdministrationofChulalongkornUniversity,Thailand,Mar.2016.
ACADEMICAPPOINTMENTS
TeachingAssistant,GuanghuaSchoolofManagement,PekingUniversity.
ServiceMarketing(MBA,Undergraduate),Spring2016.
MarketingResearch(MBA,Undergraduate),Fall2016.
ServiceMarketing(MBA,Undergraduate),Spring2016.
SpecialTopicofMarketing(MBA,Undergraduate),Fall2016.
MarketingResearch(Graduate),Spring2016.
SpecialTopicofMarketing(MBA),Fall2016.
DoingBusinessinChina(MBA),Fall2016.
GuestLecturer,GuanghuaSchoolofManagement,PekingUniversity.
MBAmarketingresearch,"reliability"session,Fall2016.
Ph.D.seminar,"measurement","validity"sessions,Fall2016.
MBAServiceMarketing,"customerrelationshipmanagement","luxuryconsumption"sessions,Spring2016.
ResearchAssistant,GuanghuaSchoolofManagement,PekingUniversity,Spring2016,Fall2016,Spring2016,Fall2016,Spring2016,Fall2016,Spring2016.
RESEARCHGRANTS
NationalNaturalScienceFoundationofChina(NC,GrantNo:70872006),"LuxuryEcologyResearchfromConsumers'Perspectives,"investor,Jan2016-Dec2016,China.
JOURNALPUBLICATIONS
Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",JournalofMarketingScience,2016,7(1):53-68.
Wei,Xia,RungtingTu,MinghuaJiang,andFeiLi,"ThePerceptionoftheAuthenticityofOtherConsumers'UsagesofLuxuryGoods",JournalofMarketingScience,2016,7(2):45-66.
Tu,Rungting,TimLu,andXiaWei,"PromotionorPrevention:EffectofInformationContextsonNewProduct'sPerceivedRisk",JournalofEconomicManagement,2016,33(8):134-148.
CONFERENCEPRESENTATIONSANDPROCEEDINGS
Wei,XiaandRungtingTu,"TheAllureofQueuing—TheBenefitsandMechaniofPositiveQueueEffects",DecisionScienceInstitutionConference,Nov.2016,Boston,USA.
Tu,Rungting,XiaWei,andXiaoyuZhou,"TheImpactofPerceivedRiskandBenefitsReturnonDealWillingnessandRelationshipPreferenceinB2BMarketing",ChinaManagementAnnualMeeting,Sep.2016Chengdu,China.
Wei,XiaandRungtingTu,"IsRelationshipLikeMoney-TheEffectofMoariableLoyaltyProgramsonConsumerLoyalty",theDoctorialForumofJournalofMarketingScienceAnnualConference,Aug.2016,Guangzhou,China.
Tu,Rungting,XiaWei,MinLu,andChuangHou,"TheEffectofCounter-NormPrepayStrategy",DoctoralForumofChina(Management),Mar.2016,Beijing,China.
Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",DoctoralForumofChina(Management),Mar.2016,Beijing,China.
Tu,Rungting,XiaWei,M
本文是一篇消费者心理论文范文,消费者心理有关毕业论文开题报告范文,关于发表文要钱吗电视大学相关毕业论文模板范文。适合消费者心理及生学术及市场营销系方面的的大学硕士和本科毕业论文以及消费者心理相关开题报告范文和职称论文写作参考文献资料下载。
inLu,andChuangHou,"TheEffectofCounter-NormPrepayStrategy",JournalofMarketingScienceAnnualConference,Oct.2016,Beijing,China.Wei,Xia,GuangyaoWang,andRungtingTu,"TheDarkSideofPartitionedPrice",JournalofMarketingScienceAnnualConference,Oct.2016,Tianjin,China.
Hu,Youwei,RungtingTu,andXiaWei,"TheInfluenceofCause-relatedMarketingonCorporateImageandCustomerSatiaction",JournalofMarketingScienceAnnualConference,Sep.2016,Xian,China.
Li,Fei,RungtingTu,andXiaWei,"AStudyonthePerceptionoftheAuthenticityofOtherConsumers'UsagesofLuxuryGoods",JournalofMarketingScienceAnnualConference,Sep.2016,Xian,China.
REFERENCES
RungtingTu
AssistantProfessorofMarketing
GuanghuaSchoolofManagement
PekingUniversity
Beijing,China,100871
(86-10)6275-4839
:rungting@g.pku.edu.
PingTu
ProfessorofMarketing
GuanghuaSchoolofManagement
PekingUniversity
Beijing,China,100871
(86-10)6275-6254
:tuping@g.pku.edu.
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