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中图分类号：F76文献标识码：A文章编号：1007-0745（2013）01-0084-01
OnNovember21st,2011Australiaannouncedthatitwillbethefirstcountryintheworldtointroduceplaincigarettepackaging,andthenewlegislationwillbeimplementedthroughoutthecountryfromDecember2012.
Tobaccohazardisoneoftheworld'ostseriouspublichealthproblems.Everyyearoking-relateddeathreachesupto6million,morethanthedeathtollsumofAIDS,tuberculosis,malaria.Chinaisthelargesttobaccoproducerandconsumerintheworld,accountingfor40%oftheglobalcigaretteproductionandconsumption.Duetothelackofokingcontrollegislation,atpresentthereare350millionokersandmorethan700millionpassiveokersinChina,andeachyeartherearemorethan1millionpeopledieofoking-relateddisease.
Inordertoreducetheokingrate,Australiangovernmentintroducetheplainpackagingfirstly.ThepackagingiswithNologos,noglossypaper,nocolorvariations.Justasolidbrownbackgroundthat’ostlycoveredbyimagesofdiseaseandwarningsofdeath,wichwillbebigger,moregruesomeanddisgusting,includingpicturesofrottingteeth,thecorpseofaoker,oradiseasedlungtakingupthetophalfofcigarettepacks.
Alotofmethodsandwayscanhelptoreduceoking,likehightax,lawsandregulations,moralcondemnationandsoon.Currently,whatdrawsgreatattention?ItistheAustralianplainpackagingcigarettecase.Allcigaretteswillbesoldinolivegreenpacks,whichhasleastattractiontookers.Theboxeswillcontinuetocarrystarkhealthwarningmessagesandpictures,wichwillcover75%ofthefrontofthepackand90%oftheback.
ThenewlegislationistostoptheyoungAustralianfrompickingupashinny,coloredpackandpreventthembeingaddictedtocigarettes.Ithinkthenewlawwillmakeokinglessalluring.Manyyoungpeoplegetattractedtocigarettepacketsbecausetheythinkitisthewaytoshowtheirlifestyle,whichisakindoffashion.Plainpackagingcigaretteisagoodideatoreducetheokingrate.Thoughthereisalongprocesstoeliminatetobacco,theplainpackagingofthecigaretteisagoodwaytoreduceoking.